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The nail polish brand will debut a new ad capaign in December.
October 23, 2012
By: Jamie Matusow
OPI is launching a new ad for its GelColor polish collection, with an “endurance” theme. The brand is linking the long-lasting benefits of its nail polish to the endurance of American Olympic athletes – Gabrielle Douglas, Misty May-Treanor, Danica Patrick, and Serena Williams. “The strength shown by these world-class athletes is emblematic of OPI’s GelColor and prompted our newest message—’Color Endures at the Speed of Life,'” said Suzi Weiss-Fischmann, vice president and artistic director, OPI. According to Fischmann, the OPI GelColor line is trending toward $100 million in distributor sales. The new GelColor ad campaign will appear in December, in Bon Appetit, Essence, Health, Lucky, Real Simple, and O Magazine.
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